Wedding Planning: 10 Tips for meeting with your floral designer for the first time.

This is the time of year that we have the wonderful pleasure of meeting with our couples for the first time to begin discussing the plans for their upcoming wedding. It is an exciting time in their lives-they are filled with high expectations, incredible vision and boundless energy. But, there is nothing more disheartening for us all than discovering that their expectation may not be able to be met due to budget constraints, unrealistic assumptions or just not being open the advice & knowledge you have about the planning process. So, we decided to create a set of tips to assist brides & grooms in being a bit more prepared for this first big meeting and set us on a course of success.

1. Don’t get your heart set on a particular bloom.

Letting your designer know what flower styles you like and why as well as the color scheme you are hoping for, allows us to give you many other options that work for the time of year of your wedding as well as your budget. There are so many options available to us that we may come up with some ideas that you may love even more than your original plan.

2. Incorporate something special into your wedding flowers.


Wrap your bouquet with a loved one’s handkerchief, include snippets from your mom’s wedding dress, or perhaps you and your fiancé have something that is special to you-find a way to reflect that in your flowers. For example, we had a couple that met on a train, so we tied a small train charm onto her bouquet to symbolize where they had met and fell in love.

3. Flower colors are never exact.

Rely on us to help you understand the undertones of different varieties; for example, red ranunculus has orange undertones that stand out when paired with cool colors. Also, remember that many of the photographs you see online or in magazines can be misleading; when the photographer is color-correcting for skin tone and lighting, it may adjust flower colors beyond what is realistic.

4. Don’t skimp on your bridal bouquet.


It is the one floral design that will be on your mantel, your bedside table, your mother’s house, your in-laws’ house and on your desk at work, in photographs for the next 50 to 60 years — you had better love this piece.

5. Be open to the creative process during this first meeting.

Your initial floral design consultation is about having fun, seeing if you connect and the creative process. The connection we have with our brides & grooms is so important-and you need to feel it too. You are entrusting your vision of one of the most important days of your lives to this person, you want to be sure that they really “get it!”.

6. Know your budget.

The most difficult and least productive consultations are the ones where no price-line is given. You wouldn’t go to buy a car without telling the salesman in advance if you are in the market for a Lexus, Volvo or a Focus, would you? We request that a price-line be provided at our very first consultation. This allows us to guide our couples in a direction where we will be successful in creating their vision while staying within their budget.

7. Pick one thing you love.

We expect that our couples will come to this first meeting with tons of pins on their Pinterest page, tear sheets from their favorite wedding magazines, and fabric swatches for bridesmaid dresses and linen for their table…but, if you can narrow it down to the one or two pieces that you really love, it gives us a really strong starting point of what you really want.

8. Don’t limit yourself to a certain style.


If you aren’t planning a traditional wedding, your flowers don’t have to be traditional. No need to limit yourself to roses and calla lilies. I personally love succulents and work with them whenever possible. I also pull in fruits & vegetables such as pomegranates, kale, apples — whatever speaks to the wedding and the bride’s vision. You also don’t have to limit your containers to clear glass vases — if it will hold water it can hold your flowers.

9. Start a list of the florals you will need.

Having a list available of the number of bouquets, boutonnieres, corsages as well as info on and/or sketches of the ceremony & reception spaces is extremely helpful to have for this first meeting.

10. Have a list of questions for us.

We are here for you…we want to help guide you through this incredible process. We are happy to share our experience, lend some advice, as well as provide you with a list of trusted vendors for your other wedding planning needs that we think may be a good fit for your event.

for more wedding inspiration & tips see…






Going Greenery-Pantone’s Color of the Year

flou(-e)r_greenery_pantone_2017We always look forward to the announcement of Pantone’s Color of the Year as the selected color typically finds its way into all aspects of wedding & event design, products, and new trends. We are especially excited about this year’s color, Greenery (Pantone 15-0343). The fresh and cheerful yellow-green hue reminds us of the early days of spring when pops of fresh bright color start to peek through, the days get longer and an air of hopefulness starts to build. We all seem to be a bit more invigorated. A refreshing and revitalizing shade, Greenery is symbolic of new beginnings. Nature’s greens revive, restore and renew us. A signal to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. A calming color that serves as a brilliant back drop to modern life. The more submerged people are in their daily lives, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery; through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world. A life-affirming shade, Greenery is emblematic of the pursuit of personal passions and vitality.

via dolcegabbana.com

We already saw many shades of green (and florals!) popping up in the Spring/Summer 2017 fashion shows as well as starting to show up in home & tabletop décor.

Wedding & event design is absolutely following suit. There are so many ways to interpret this exciting color. From long lush table runners & luxurious chandeliers to lavish tablescapes & thoughtful details.


via Robert Castagna Photography

Looking forward to sharing “all things green” as wedding season gets underway here in New England.

For more Greenery inspiration:

Floral Trend: Accent Greenery

Floral Chandeliers



A Farewell to a Fabulous Year-2016

2017 is off to an incredible start with no slowdown in site. But, 2016 was beyond wonderful to us-we had so many incredible clients we were so lucky to be able to design for.  Here is a look back at some of the amazing events we had a privilege to be a part of and a glimpse at the work of the remarkably talented teams we get to create with.

The first part of the year opened with stunning weddings & very special couples.



The spring social season was a whirlwind of fundraising events & gorgeous galas filled with brightly colored blooms & fun special little touches.



We traveled the state from Willowdale Estate to Boston Harbor Hotel to Chatham Bars Inn.




The busy fall season hit us like a floral explosion with the extravagant wedding at Willowdale Estate where we designed morning, noon and well into the night for over a week.

Lea St. Germain Photography

Followed by truly romantic weddings and such lovely couples that brought tears to our eyes because of the connection we were so grateful to have formed with these special people. Flou(-e)r_Specialty_Floral_Events_Wedding_Bouquet



We finished the year with a holiday celebration that was nothing but warm & memorable and featured over 2,500 feet of green garlands….

Robert Castagna Photography
Robert Castagna Photography
Robert Castagna Photography
We have been lucky enough to work with some of the best in the Boston Wedding Industry over the past year. We need to say a special thank you to those whose work we featured here.

Willowdale Estate
Fairmont Copley Plaza
Boston Harbor Hotel
Chatham Bars Inn
Museum of Fine Arts
Beauport Hotel
Boston Park Plaza
Ocean Cliff
DPI Events
Elegant Aura
Gracious Events Management
JLH Ventures
617 Weddings
Lea St Germain Photography
Lexi Photography
Zev Fisher
Metzger Studios
Robert Castagna Photography
Allegro Photography
Susan Campbell Photography
Dani Fine Photography
Dan Aguirre Photography
Cort Event Furnishings
Peterson Party Center
Revelation Productions


Flou(-e) r_Specialty_Floral_Events_Wedding_Flowers_Willowdale_Estate

Flower Explosion-A Lavish Summer Wedding at Willowdale Estate

In order to bear today’s cold temperatures, we decided to look back at this spectacular wedding full of lavishly colorful flowers that we designed this past summer at the elegant Willowdale Estate.

Flou(-e) r_Specialty_Floral_Events_Wedding_Willowdale

Working with Niccole & Rob was nothing but a pure delight. We were introduced to this wonderful couple by Monique Jeffrey, Willowdale Estate’s on-site event planner. Monique explained to us that this wedding was to be a small wedding, with a guest count of only (94), but nothing other than that guest count could be considered “small” after hearing some of the plans for their special day. Rob described their wedding vision as a “flower explosion.” Mind you, the wedding would already be taking place under the stunning landscaped canopy of the Bradley Palmer Estate with its amazing gardens and incredible landscaping details…but they wanted to add even more to this scenery. Niccole & Rob gave us free artistic license to design whatever we wanted as long as we kept the key words “flower explosion” and the color “berry” in the forefront of our design.

Flou(-e) r_Specialty_Floral_Events_Wedding_Flowers

After many brainstorming sessions, we had a true sense of what the vision for this wedding would be… an “overabundance” of florals. If there was a shelf, it needed flowers. If it was a railing, it needed to be draped with a floral infused green garland. An overhead beam must be covered with colorful blooms and the guests needed the perfect floral backdrop for their keepsake photos-a photo booth decked out, top to bottom with colorful blooms.

Obviously in order to pull off a wedding design of this magnitude would require a skilled team and a very detailed timeline.  The biggest obstacle we encountered was that the venue had a wedding the night before which would not be concluding until 11:30 PM which meant our installation could not begin until after midnight! With over 4,000 hydrangeas and all the other florals needed to create this design, the team had to work straight through the night-right up until Rob & Niccole said their “I Dos” to be exact!

Flou(-e) r_Specialty_Floral_Events_Wedding_Willowdale_Estate

Flou(-e) r_Specialty_Floral_Events_Wedding_Ceremony_Flowers_Willowdale_Estate

Flou(-e) r_Specialty_Floral_Events_Wedding_Cocktail_Reception_Flowers_Willowdale_Estate_4

Flou(-e) r_Specialty_Floral_Events_Wedding_Dinner_Reception_Flowers_Willowdale_Estate

This wedding was a true collaboration between all vendors. We were thrilled with how it turned out…and even more excited to hear that Rob & Niccole loved everything about their lavishly colorful wedding day.

Flou(-e) r_Specialty_Floral_Events_Wedding_Love_in_Lights

Vendor Partners

Floral Design | Flou(-e) r Specialty Floral Events
Planner/Venue | Monique Jeffrey, Willowdale Estate
Photography | Lea St. Germain Photography
Rental Furniture | CORT Event Furnishings
Rentals | Peterson Party Center
Cake | Sylvia Weinstock Cakes
Lighting | Revelation Productions
Photo Booth | Keopix
Lighted Letters | Your Love In Lights

You May Also Like…

Wedding Venue Spotlight: Willowdale Estate

Floral Trend: Accent Greenery



We Have A New Look


We are proud to announce that our new website has been launched with a fresh new look, easier navigation and a crisp clean logo. We thought you might be wondering what prompted this rebranding of Flou(-e)r so here is a little background as to why we went through this big change.

flou-er_e-icon_400x400Why was it time to invest in the design of a new look for flou(-e)r? 

After designing for our clients over the past 9 years, we noticed during the last couple of years our clients were tending to go in a more luxurious direction not only in their design & floral selections, but also in the type of venue they selected. Our previous “look” did not truly represent the work we were doing which was now much more refined and sophisticated. We decided to do undergo a complete rebranding with a design direction that we deemed as crisp, clean & modern but still quite elegant.

flou-er_e-icon_400x400What were the goals in going through the rebranding process?

Our ultimate goal in rebranding was to create a better representation of our image and be a better reflection of our current client base with the ultimate goal of reaching those potential clients that have not yet had an opportunity to experience a flou(-e)r event.

flou-er_e-icon_400x400What is this new direction the company is going in?

Flou(-e)r’s approach to events has changed. We have been honored to be selected to create floral designs for our client’s special event, whether it be a wedding, social celebration, corporate experience or non-profit fundraising gala, but we now offer so much more to the planning experience. We play an integral role in all stages of the planning process from event design & decor to linen, chair and tableware selections to ensure that your event is seamless from beginning to end. We work with some of the best in the industry and look to create a team that will ensure that you host a spectacular event.

flou-er_e-icon_400x400What was most important to you in designing your new site?

When looking at the redesign of our website, we stepped back and thought, “What gets us charged up and excited when we look at a website? What makes us want to click through a site? What makes us want to leave a site quickly?” The answer to those questions are; a clean & concise look, easy to read and maneuver through and beautiful images that tell a story. Images that capture your imagination and have you wanting more…whether that be a bride’s smile, a flower wall, or a peacock designed out of flowers, there is a story behind each one. If we could create all of the above and also be able to showcase the fact that we have the ability to think “outside the box” in order to exceed our client’s expectations, we would then have achieved our goals of this redesign.

Though we were confident in the direction we wanted to go, we knew from the very beginning that this task of rebranding was not something we could take on ourselves without someone to help us manage the project.  After interviewing several branding companies, we knew the moment we meet with Jennifer Iovino from JMI Branding Forward we found our perfect fit. Without her and her team’s help we would have never been able to portray who we are in the light that our new brand represents. We are forever grateful Jennifer, Thank you!!

 We hope that you will find our new site to be much easier to use and the overall experience of visiting the site is much more enjoyable. We love our new redesign and hope you do to.

Wearable Floral Art

Botanical Couture: Francoise Weeks Wearable Floral Art

Wearable Floral Art

One of the biggest takeaways from our Botanical Couture Workshop with Françoise Weeks was the endless design inspirations for wearable floral art. This new trend has become a big element in the wedding and fashion industries and one that we are excited to be continuing here in Boston.

Everything from floral wreaths and necklaces to earrings and rings are what we had an opportunity to design under Françoise’s skillful tutelage during our time out in Portland. The textures, the colors and the uniqueness of each piece, was inspiring us to dig deep as the many intricate techniques that we were exposed to had us believing that anything is possible.

Wearable Floral Art

Wearable Floral Art

Wearable floral art has seen a big comeback of late with the floral crown being a big trend we started seeing coming on strong last year. The techniques and designs we were exposed to with Françoise have a much bolder design. Texture plays a big role and each design is a statement piece. Pairing a simple modern wedding dress style with a big bold necklace is an exciting trend as is an elegant up-do with brilliant floral earrings that creates a look that is nothing short of cutting edge.

Wearable Floral Art

Wearable floral art is innovative, elegant and memorable. We are thrilled to be working with clients that are looking to do something different and unique for their wedding and designers showcasing their work in a style that is exciting and modern.

Wearable Floral Art

To read more about our experience with Francois Weeks at the Wedding Design Workshop see our blog post: Botanical Couture: Francoise Weeks Wedding Design Workshop.

Credit: Gwendolyn Severson – Workshop Documentation

Botanical Couture Workshop

Botanical Couture: Francoise Weeks Wedding Design Workshop

Botanical Couture Workshop

At the beginning of the year we decided that it was time we push the envelope on New England’s current floral trends and educate ourselves on what else the world has to offer. As an avid follower on social media of Françoise Weeks, a Belgium born designer who currently resides in Portland, Oregon, the decision on where to go for this experience was quite obvious. Not only is Françoise an incredible designer, but she is well ahead of the current trends in botanical couture and wearable floral art.  While her knowledge of the mechanics of design is extraordinary, the material sourcing is really the springboard for her stunningly creative designs.

We traveled to Portland to attend Françoise’s three-day “Wedding Design Workshop”.  From day one, we were captivated by her passion & exuberance for floral design. We were overjoyed by the materials offered; succulents, fresh florals, bark, twigs, pods and house plants. This created the perfect environment for each individual to expand their creative mind with the help of Françoise’s instruction to create something truly unique.

Botanical Couture Workshop

Botanical Couture Workshop

Françoise shared her love of this craft and many intricate techniques, not just to varying design concepts but also by utilizing different materials and applying them to innovative design mechanics. We knew going into this workshop, that her attention to detail as a designer was unparalleled, but what was unexpected was a kind hearted teacher that had a wonderful sense of how to explain and demonstrate complex concepts. She generously invested her time equally with all students and gave us both positive reinforcement and constructive criticism on all of our designs.

Attending this workshop has given us a new appreciation for all that nature has to offer. We look at the materials we have been working with for years in a whole new and exciting way. Françoise’s passion shines through when sharing her knowledge and immediately inspires your creative mind.

Botanical Couture Workshop

A few weeks ago we were again given the great gift of Françoise’s talent when she arrived here in Boston to assist on the production of a spectacular event design installation. We are so very grateful to you Françoise for sharing your passion, your talent and now your friendship.

Botanical Couture Workshop

For more on Françoise Weeks, click HERE.

And to learn more about upcoming classes & workshops, click HERE.

Credit: Gwendolyn Severson – Workshop Documentation

Flou(-e)r - Floral Cakes

Cake Florals

There are a multitude of little details that go into planning a wedding; one detail that may go unnoticed is cake florals! When in the middle of planning your wedding, you want to make sure you work closely with your floral designer so you have the freshest flowers and making sure they won’t wilt. Your wedding floral designer will also be able to help make sure the floral colors and textures are consistent throughout your wedding.

When you incorporate fresh flowers onto your wedding cake, they can add a beautiful and vibrant addition to your special day. There are different ways to add fresh flowers to your wedding cake:

  • Using flowers as a layer divide for your cake can help create a light and unique look to your cake.
  • Create a cascading flower spiral down your cake can help make your cake stand out and will also create a romantic atmosphere and give your cake that WOW factor!
  • A classic way to have florals on your cake is to place simple floral accents across the cake and ensure that the flowers don’t over shadow the other details on the cake.
  • What better way to showcase the beautiful flowers on your wedding day than creating a delicate flower arrangement on top of your cake for everyone to see!

Another tip when using fresh florals on your wedding cake is to avoid any strongly scented flowers that might be a bit too overpowering on the cake. Using real flowers on your cake can help reduce the cost of your wedding as well! If you are questioning whether to use real flowers on your cake it might help if you consult with your floral designer to help work out the special details!

Flou(-e)r - Accent Greenery - Bouquet Krista Photography

Floral Trend: Accent Greenery

In one of our most recent blog, we discussed upcoming floral wedding trends for the 2016 wedding season. One of those floral trends was incorporating a lot of greenery throughout weddings. We have been seeing a variety of accent greens in many floral designs for bouquets, centerpieces, and suspended florals.

There are several different ways brides have used greens as accents to integrate into their special day. Adding green garland as table runners or on their chairs can create a natural environment for your guest. By adding some more texture to your wedding venue, you could drape some lavish garlands of greenery around to create an overgrown natural look. If you are using a tent for your outside wedding, you could use different types of green florals to outline the tent ceiling to create a soft edge.

For the bridal bouquet or bridesmaid’s flowers, while still using simple flowers you can use some greenery like eucalyptus, olive, and ferns into a beautiful wild bouquet.

Check out some examples of our previous work with some beautiful greenery below. If you need some more inspiration for your upcoming wedding, hop over to our Pinterest page!

Flouer Boutenieres

Attendant Florals

Flowers play a large part in any special event, and they can help bring to life your wedding day! In the midst of planning your wedding, you want to make sure you don’t miss anything. Making a checklist with your florist will be helpful to figure out who will be a part of your wedding and how you want to recognize them on your special day!

Most couples usually use attendant florals to distinguish their parents and stepparents, grandparents, any immediate family members who are not in the wedding party, like ushers and the ceremony readers.

If you’re having little ones as a part of your wedding, you want to make sure that you have the right size florals, a few options could be a traditional flower basket, a floral head crown,  a pomander which is a styrofoam ball covered in fabric and florals or even a floral wand for that fairy princess flower girl.

Having your loved ones wear or carry flowers will make them feel honored and special to be a part of your wedding. It’s important to ask them if they have a preference, perhaps certain people rather have a corsage, wristlet or handheld posy. Another popular choice to give your attendants is a single long-stemmed flower.

Also, you don’t want to forget about your furry friends. It’s been more and more frequent that dogs are being incorporated in weddings!

Willowdale Estate

Wedding Venue Spotlight: Willowdale Estate

One of our favorite weddings venues that Flou(-e)r has the pleasure of designing at is Willowdale Estate in Topsfield, Massachusetts. Willowdale Estate is about 4 acres located in the 720-acre Bradley Palmer State Park and has a lot of great history behind it which makes designing there such a thrill, every time!

The original construction on the estate began in 1901 with the owner, Bradley Palmer, and architect Cummings. In 1944 when Palmer passed, the mansion and the estate were turned into a park because Palmer was devoted to nature and conservation.

During the late 1990’s a Boston architect, Gerald Fandetti and his wife Charlotte Forsythe won the lease of the estate through an open bid proposal process and they began to rehabilitate the mansion and land. In 1999 when the family was given the 50-year lease, they began to completely renovate the estate and finally opened up the mansion in 2007 offering it as a full-service event venue. Today the beautiful estate is run by their daughter, Briar Forsythe, who has gained years of experience in hospitality with her family’s successful businesses. The team at Willowdale is beyond reproach with their attention to every detail with clients up to and including full-service event planning. Not to mention there amazing chef that always delights with his masterpieces. OOOh and their cookies, don’t even get us started on those……

We have been honored to be on the preferred vendor list for many years and therefore have worked as the floral designer of choice on many weddings and events hosted at Willowdale, and every event whether it be in the mansion itself or in the lush gardens under the Sperry Tent it is always an honor and exciting to design for our clients. The venue is available for a variety of events throughout the year and offers weddings inside the mansion and tented weddings May through October! We are excited yet again this year to be chosen as the designer for multiple weddings and events!!

Four Seasons Hotel, Boston MA

Wedding Venue Spotlight: Four Seasons Hotel, Boston MA

We have been very lucky to work with such amazing wedding venues throughout the Boston area and beyond. One wedding venue that we have the pleasure of designing at last summer was the Four Seasons Hotel located in the Back Bay of Boston.

The Four Seasons Hotel has a variety of beautiful options for rooms to host any wedding or event. They offer first-class service and always put together elegant and classic weddings. The wedding of Tali and Drew took place towards the end of August, where both the ceremony and reception took place at the Four Seasons but in two different ballrooms.

The bride requested for soft romantic florals throughout the wedding venue and for her own bouquet. Her bouquet was made up of blush roses, white calla lilies, blush dahlias, and white cymbidium orchid. These flowers fit perfectly with one another to help create a lot of depth and texture to the bouquet. We continued with the blush roses and dahlias for the bridesmaids to pull them all together. To give the gentlemen and young men a little style, we used a white calla lily with green accents for their boutonnières.

The Governors Room was the perfect space to have the ceremony; the white chuppah that was used fit perfectly. We used white, pink, and blush hydrangeas and roses as well as white stock along with white phalaenopsis orchids that cascaded down a glass vessel for the ceremony. The reception that took place in the classic grand ballroom where we continued with white and light pink hydrangeas. For the centerpieces we used tall glass cylinder vessel that had diamond gems and cube vessel with a silver diamond wrap around it. Finally for dessert, we added white and blush roses that cascaded down their stunning 4-tier cake. The wedding was a combination of romantic and sophisticated and the Four Seasons Hotel played a large part in making that happen!

A big thank you to Jenny Moloney for capturing this beautiful wedding, check out more of her work here!