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The autumnal colors were positively breathtaking for Kevin and Kyle’s ceremony at Omni Mount Washington Resort. Overlooking the regal White Mountains, the grooms exchanged vows in a personal ceremony officiated by the close friend who introduced them and changed their lives forever.
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Today we’d like to introduce you to Gregory Costa-Saint John.
In 2008, Gregory founded Flou(‑e)r with the goals of creating one-of-a-kind floral events and providing superior customer service. His commitment in serving one client at a time allows Flou(‑e)r to personalize each client’s vision and experience.
The wealth of Gregory’s creative talent, strong production experience and commitment to excellence, is the driving force behind Flou(‑e)r. Coupled with carefully and distinctly selected team of seasoned design and production professionals, allows Flou(‑e)r to provide an incomparable experience delivering a stress-free planning process and exceptional experience one client at a time.
We’re always bombarded by how great it is to pursue your passion, etc – but we’ve spoken with enough people to know that it’s not always easy. Overall, would you say things have been easy for you?
Developing the brand of Flou(-e)r Specialty Floral Events we always thought was going to be an easy one as our approach with clients was a hands-on approach in a studio environment which allowed a more intimate personalized feel. Although as the company grew it became difficult to offer that same level of service with a larger client base reaching out to us expecting the same experience. By instituting policies and procedures within our team we now offer every client the same personalized experience.
So let’s switch gears a bit and go into the Flou(-e)r story. Tell us more about the business.
Flou(-e)r started almost 10 years ago by focusing in on making wedding dreams come true through our floral designs. We are not your typical cookie-cutter operation and never duplicate the same wedding. Over the years we have not only grown into designing large scale destination weddings but also social and corporate events.
Our specialty is weddings as we have learned over the years that every bride is different and wants to feel as though she is our only bride and we are able to accomplish this through our thoughtful, caring and nurturing approach. As the owner of Flou(-e)r I am most proud of the fact that no matter what the task at hand, we are always able to succeed and if faced with a challenge, as a team, we will come up with a plan and succeed without our clients knowing we ever had a challenge.
We set ourselves apart from other designers by our consultative approach from the initial phone call to the time the last centerpiece is placed, we care about our clients, there guest and making sure there vision is carried through every time.
Has luck played a meaningful role in your life and business?
I have been lucky and or blessed with the talent to be able to look at an empty room, hear a client’s vision and know within minutes how to transform a typical ballroom into a Garden of Eden theme gala ball if that’s what their vision is.
…for Making Sure Your Wedding Day Runs Smoothly
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Wedding planning wouldn’t be complete without smoothing out all the details of the big day. Once the vision comes to life and plans are executed, the happy couple and their guests are free to just relax and enjoy the romantic evening. We’ve put together wedding planning tips from top-notch planners in the business that will help make sure your wedding day is a success!
1. Stick to your timeline but know when to be flexible. We pride ourselves on our super thorough, detailed timelines to ensure a smooth event. However, we always build in a little give to the timeline for those moments in the day when we see the father of the bride pull his daughter aside for a few sweet words or everyone is enjoying themselves on the dance floor — Kiersten Anderson of LB Event Planning.
2. On your wedding day, make sure to stay attached at the hip with your partner throughout cocktail hour and the reception. Often times, a couple will get separated during the party with people congratulating them, dancing, etc. This way, you’ll have plenty of photos to look back on of the two of you together on your big day vs. apart — Lindsay Jani of Simply Sunshine Events.
3. During dinner, stop for a minute and take your new husband or wife’s hand. Look around the room at all of your guests — this is the only time in your lives when all of these people will be in the same room together, and it’s all for you. Enjoy the moment — Elizabeth Quill of Elegant Aura Wedding & Event Planning.
4. Although emergency Exit signs are required by fire code, they’re not required to be in all your wedding photos! We always make sure we don’t sit the bride or groom so that any exit signs or anything of that nature will be in the background in every shot of them. Likewise don’t place your cake table in front of it either. It’s a lot of work for your photographer to photoshop those out — Annie Lee of Daughter of Design.
5. Give your guests a number to call in case they have questions or emergencies on the wedding day, just make sure it’s not yours! Your planner would be a good choice, but a family member or friend works too. Let them handle the “Can you give me directions?,” “I missed the shuttle!,” and “I didn’t RSVP, but I’m here and I brought a date — that OK?” calls — Stephanie Martin of One Fine Day.
Featured Photographer: Allegro Photography, Featured Planner: Elegant Aura Events, Featured Floral Design: Flou(-e)r